Brand 2020: How are Coca-Cola, PaddyPower, Mondelez and the BBC navigating today's complex media landscape?

Earlier this year The Blueprint and The Drum Network launched the Agency 2020 initiative, which brought together innovative agency heads to talk about what agencies will look like in the year 2020. Now, we are turning the tables and asking the brands what they will look like in the future as we launch the Brand 2020 initiative.
While much editorial coverage has been dedicated to answering the question ‘what will agencies look like in the year 2020?’, by comparison little has been pen