Brainlabs lifts the lid on why your programmatic media agency is (probably) ripping you off

In June of this year, a shocking report from the ANA Media Transparency Initiative drew back the curtain on the commonplace practice of undisclosed media rebates among media buying agencies. A hangover from the early days of traditional media buying, where sidedeals and sweeteners between media buyers and publishers were commonplace – usually at the expense of the advertisers – the practice is now rife among those purchasing online display ads for clients.
Grace Kaye, head of program