Brace yourself for a whole lot more mid-roll ads in Facebook videos

Facebook has expanded its trial of in-stream video ads beyond Facebook Live - reportedly even testing mid-roll ads in videos from publishers as it seeks to better monetize the video content on its platform.
According to Recode, Facebook is testing these ads with a small number of US publishers – letting publishers keep 55% of the revenue and retaining 45% for itself.
Per Recode, the video must run for at least 20 seconds prior to the first in-stream ad and additional ads mus