BP on why the Paralympics is ‘sport’s best kept secret’ for brands

The Paralympics often lives in the shadows of its Olympic counterpart, but with TV viewership and attendance on the rise it’s only a matter of time before more brands start paying attention, and BP’s global director of brand Duncan Blake can vouch for that.
Previously a top-tier sponsor of the 2012 London Olympic Games, BP has since set its sights on the possibilities that come with forming a partnership with the Paralympics. In fact, there are so many opportunities that Blake