BP chooses WPP for global marketing duties following review
BP has chosen WPP as its “preferred global partner” for marketing communication services following a review that began last year.
It's a big win for the holding company considering its chief executive Martin Sorrell abruptly stepped down last month. WPP will be tasked with handling BP’s Corporate, Fuels and Castrol businesses globally.
WPP has created a dedicated unit for the client called Team Energy that will provide advertising, media investment management, digital media, ma
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