Born Free uses World Elephant Day to highlight poaching crisis in Africa

With one elephant killed in Africa every 25 minutes, Born Free has turned to WCRS to raise awareness that if this continues, there will be no more elephants in the wild within two decades. 
Launched to coincide with World Elephant Day, executions across OOH and social aim to not only raise awareness but also to drive people to donate to Born Free in order to fund anti-poaching patrols and elephant research in Africa. 
Shot by photographer George Logan, the sheer number of elephants bei