Bonin Bough thinks brands are still behind when it comes to messaging

Former Mondelez chief media and ecommerce officer Bonin Bough, giving a delayed keynote during Cannes Lions at OMD during lunch, took the stage like a stand-up performer - cadence like a tommy gun, shooting out facts:
-80% of small business fail in first 18 months
-5 billion have cell phones but only 1.4 billion have a toothbrush
-96% have cell phone but less than 90% wear deodorant
-80% of people look at their cell phones, not their partner, as the last thing before bed
-The average age now to