Bodyform's new ad – about bloody time?

The scenario: you’re scrolling through your phone, and an ad pops up… showing a blood-soaked sanitary pad.
That’s just what happened this week, when Bodyform released its new ad, which proudly proclaims that "periods are normal – showing them should be too".
 It’s a bold move from Bodyform, to turn away from the watery, blue, Windex type liquid to red (a colour which has previously been persona non grata in ads related to periods), and social media has come ou