Bodyform shows ‘realistic’ blood in ad to normalise periods

Bodyform is looking to normalise periods by portraying them more realistically in its advertising, a strategy which since being adopted three years ago has led it to grow ahead of the market.
The new #bloodnormal campaign portrays a series of true-to-life references to periods in a bid to demonstrate that periods are just a normal part of everyday life – and that showing them and talking about them should be too.
For example, the ad shows a young man casually purchasing pads from a conveni