BMW expands Accenture's remit, granting it global experiences account

BMW (and Mini) have expanded the role of agency partner Accenture to gear up its comms on digital platforms.
Taking on the global experience role, Accenture will work with BMW's digital teams to deliver tailored content across 120 markets. It posits that it will use tech and data to do so effectively. Search and social are included in the contract.
The agency will also fully support BMW's marketing efforts with coaching and support five days a week.
Anatoly Roytman, who leads Accenture Inte