BMW arrives late to ride-sharing business with ‘cool’ autonomous car

Vehicle brand BMW is seeking to carve out a niche for itself in a ride-hailing market dominated by Uber by positioning itself as the ‘coolest’ autonomous vehicle in town.
The German giant will start small with its own autonomous ambitions, letting loose a fleet of 40 vehicles on the streets of Munich before expanding to other cities – although a trained test driver will remain behind the wheel for now.
BMW has been stuck in the slow lane while Uber races ahead and is now playin