Blue Apron plugs its DIY meal kits as environmentally friendly in latest campaign

While meal kit delivery services like Blue Apron have become all the rage in recent years, they’ve often been criticized for the massive amount of waste that they produce (like the individually-wrapped “Farm Egg” that TechCrunch recently took issue with).
That’s why Blue Apron’s latest campaign aims to position the service as one that is actually “better for the environment” despite its superfluous packaging. In a playful animated spot created by Droga5