Bloomingdale’s launches virtual mall with Chanel, Nespresso and Ralph Lauren

The department store chain is positioning its new virtual experience as an opportunity for brands to supplement brick-and-mortar operations during the holiday shopping rush to enhance data insights and experiment with new layout designs.
In anticipation of the holiday shopping rush – and in an effort to capitalize on the recent hype surrounding all things virtual reality (VR) – Bloomingdale’s has constructed a virtual store.
The new virtual experience also celebrates