Blockchain ‘likely to happen’ where transactions are expensive or complicated: Parsec

Blockchain is fast becoming the buzzword of 2018. Mass adoption of blockchain in advertising is likely happening in segments of the industry where transactions are expensive due to a lack of trust or complicated reconciliation, and most importantly, use commoditized buying metrics like clicks or video completions, according to Parsec chief executive, Marc Guldimann.
Parsec is currently building models for several types of advertising exchanges on blockchains under the PAX brand. Here he talks ab