Blis teams up with Unacast to augment location data

Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world's largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.
In a press release, Blis said these insights will improve attribution and empower brands to target consumers with more accurate and detailed location data.
“Through our collaboration, Blis and Unacast will&he