Blis launches market's first location-enabled self-serve platform after successful trial with Omnicom

Blis has launched its self-serve demand side platform after a successful year-long trial with Omnicom Media Group in Australia, who signed on with the location intelligence company to use the software when the trial period ended.
The platform, which is a first in the market, uses its proprietary location technology programmes like SmartPin, SmartScale and POI Database to provide location data targeting solutions, advanced reporting and analytics capabilities.
One of the reasons why Omnicom will