16-11-2016 14:27 via thedrum.com

Black Friday and Cyber Monday sees men and millennials shop and spend more

Black Friday and Cyber Monday are two of the biggest shopping days of the year, and may be a bigger deal for men versus women, and for millennial shoppers compared to other age groups.
Additionally, new research suggests that men and millennials have a set plan to spend a certain amount of money and do a bulk of their shopping on these two days.
A survey of over 779 upcoming shoppers for Black Friday or Cyber Monday  produced by Mindshare North America, the global media agency network that'
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