Birds Eye transforms the humble potato in new premium deli chips campaign

Birds Eye is showcasing the transformation of the humble potato into deli chips in a new campaign by J. Walter Thompson Melbourne. 
The campaign aims to challenge peoples perceptions of frozen food by showcasing the craftsmanship that goes into its premium chip range Birds Eye Deli Chips. 
Director Simon Harsent and the production team created movie-like sets for the ad, which was shot at Sydney's Fox Studios. The sets featured 7m by 3m hanging backdrops that featured wo