Bing Ads pilots Custom Audiences with Adobe

To help advertisers use more customer data to target users with personalized offers, Microsoft announced a pilot of Custom Audiences, a type of remarketing list generated using a brand’s own customer data to create richer user segments.
When a brand’s data platform manager (DMP) connects to this Custom Audiences feature, it can import its Custom Audiences segments into Bing Ads for search remarketing.
Adobe said Adobe Audience Manager is the first DMP to integrate. Microsof