Bikinis, innuendo and…equal pay? Audi redefines the provocative Super Bowl ad
Audi is using Super Bowl 51 as a platform to showcase its all-new 2018 Audi S5 Sportback Prestige model -- and to advocate for pay equality.
That’s right: The brand’s ninth Super Bowl ad, a 60-second spot called “Daughter”, will air during the third quarter and, according to Audi, tells the story of a young girl competing in a downhill race in as her father looks on, contemplating whether her worth will be measured by her gender.
“It is a reminder that progress
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