Bigger is not necessarily better

“No one ever got fired for choosing IBM.” Is that true for WPP today?
It’s a proverb from the last century that meant choosing the biggest is a no brainer. But is the biggest always the best? Especially today in the world of marketing communications.
When we look at the legacy of Martin Sorrell and the future of the ‘behemoth’ WPP,  people are asking asking a lot of questions:  is it the right model for today, does it service its clients in the b