Big game, big stakes: gaining a guarantee on Super Bowl advertising investment

In the “Monday Morning Quarterbacking” discussion, much will be made of ads that air on Sunday night during Super Bowl 51, from all manner of industry ‘experts.’ Rankings will be published the morning after Game Day, celebrating ad winners not the prevailing football team.
But in the ad competition the only opinions that really count are those of consumers who’ll eventually respond – or not– to what brands had to say during this year’s game. Stakes