Bicycle made for two: free hire scheme turns cyclists into advertisers

Buzzbike’s founders wants to disrupt urban cycling by turning bike riders into tech-enabled mobile brand platforms. So will they face any bumps in the road? In February last year, London’s cycling scheme got a new sponsor. Boris bikes, as they are colloquially known, were repainted from the blue of Barclays to the red of Santander as part of a major seven-year partnership between Transport for London and the Spanish bank. Valued at between £6m and £7m per year, it is an i