Beware the 'phantom' win: Lessons from true agency stories
Have you ever gone through the pitching process, won but then nothing came from it? You're not the only one as it seems to be more common these days in agency land. It's called the 'phantom' win.
It is when you win that big pitch, celebrate, bring in resources and then six months down the line you've heard not a peep from the client. And no cheque at the end of it.
The Drum speaks to industry experts from Digitas, Stein IAS, Across the Pond, Studio Blvd and The Drum on their experiences wit
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