BETC’s new LA office will help artists monetize their passions and partner with brands

Paris-based agency BETC has opened a small operation in LA to support a new business venture that it says will merge the worlds of business and culture.
Called BETC LA, the office will be led by managing director Clarisse Lacarrau, who previously served as head of strategy at BETC Paris. Havas-owned BETC, which also has offices in São Paulo and London, is billing its LA outpost as a “new breed of company” that will disrupt the “traditional, often too commercial rela