BET launches new website, apps and original digital content

In an effort to reimagine its digital strategy, BET, along with the help of RED Interactive Agency, has released a new digital platform. At this year’s Fast Company Innovation Festival, BET presented its new digital products, including a revamped website, new mobile app and original content.
“Monthly, almost 80% of our audience consumes our content on mobile devices,” said Kay Madati, BET’s EVP and Chief Digital Officer. “We had to think about building in a mobile f