Bermuda Tourism launches UK outdoor campaign featuring vehicle recognition technology

Bermuda Tourism has launched a new multimedia campaign using vehicle recognition.  
The technology actively collects data to deliver personalised messages to specifically-targeted consumers. The campaign, delivered in colaboration with Media Agency group (MAG) allows Bermuda’s eye-catching outdoor creative - which reads 'Hello Bermudaful' - to reach drivers of prestige cars. The personalised messages are activated when cars valued at more than £40,000, and which are less than fo