Bensimon Byrne personalizes climate change in new campaign for Canada

Climate change is seemingly in the news on a daily basis, and a new campaign from Toronto-based Bensimon Byrne aims to bring the enormity of the subject to light by releasing personalised ads.
 
The campaign, for the Ontario Ministry of Environment and Climate Change, 'Save the Everything,' helps hyper-personalize climate change for those in the province, telling people to 'Save the Fishing Stories,' “Save the Snowy Driveways' and 'Save Everything'.
 
One humorous 30-second