Benetton launches Power Her Choices family planning campaign for UN Population Fund

United Colors of Benetton has launched a global humanitarian campaign for the UN Population Fund (UNFPA), timed to coincide with a London summit convened to end early unwanted pregnancies worldwide.
Devised by the fashion company's own in-house research centre on communications, Fabrica, the global campaign extends an existing relationship with the UNFPA. Power Her Choices seeks to raise awareness of family planning issues through use of a lightbulb shaped like a woman’s womb.
The campaign