Ben Davis: Science won’t save crap creative

When the hype around programmatic display advertising peaked early this decade, journalists and bloggers hit back with lots of articles about how marketing will never be an exact science.
Digiday’s Brian Morrissey wrote: “The ads, we’ve been told for years, would become so relevant that they’d be ‘like content’. I don’t know any normal person unaffiliated with this industry who would believe this to be the case.”
‘Ad Contrarian’ bl