Ben Davis: AI is much hyped but often misunderstood

Artificial intelligence continues to garner much attention from marketers eager to learn how it can make their lives easier. Of the 12 stages at the Festival of Marketing 2017, for example, the AI stage was perhaps where audiences were most rapt. Marketers were dutifully listening to industry experts and wondering whether off-the-shelf machine learning solutions exist to match their needs, or indeed if such solutions are everything their vendors say they are.
Marketers now have the daunting task