Believe it or not, your advertising might be performing better than you think

With brand equity and differentiation at all-time lows, many advertisers from multiple categories are on the defensive. For example, CPG food brands found in the center aisles of the supermarket, having launched back when convenience and price were more important to consumers than fresh ingredients and healthy eating, are in decline.
Thanks to category trends and emerging consumer preferences, many brands can expect the threat of extinction to remain constant. But there is a big chance that even