Belgian chocolatier Godiva courts chocaholics with agency tie-up

Belgian chocolate brand Godiva is hoping for the sweet taste of success after appointing McCann and Hill+Knowlton Strategies as its global agency partners.
Both partner agencies have been tasked with sugar coating the premium brand, bolstering the consumer experience in the process with a shift toward crafting experiences as part of a journey toward becoming a lifestyle brand known for more than just chocolate.
Annie Young-Scrivner, chief executive officer at Godiva, said: “Today, con