Behind Vilnius’ ‘G-spot’ campaign: the student project that lay dormant for two years

‘The G-spot of Europe’, the official Lithuanian tourism campaign attracting media attention from around the world, was originally crafted by advertising students. The idea was two years in existence before the official development agency of Vilnius retrieved it from the depths of the internet and made it happen.
The suggestive creative of ‘Vilnius: The G-spot of Europe’ has so far been covered by publications from the Daily Mail to Quartz. The campaign even landed its own