Behind the CTV gold rush is an ad ecosystem finding its feet

The connected TV (CTV) goldrush shows no sign of slowing, with ad-spend forecasts continuing to be revised upwards, despite a decelerating global economy. For The Drum's Future of TV initiative, John Tigg from Yieldmo provides perspective and advice for digital marketers jumping ship to CTV, including the areas of overlap with the digital ecosystem, the unique capabilities of the platform, and which essential features still have the scaffolding up.
Despite the turbulent global economy, the CTV g