Behind Deezer’s plan to capture Asia Pacific’s ‘healthy competitive market’ for music streaming

Deezer last week announced an extension of its major deal with Hutchison 3, launching its partnership in Indonesia for the first time.
The Paris-headquartered business has been in Asia Pacific for a considerable amount of time but new partnerships are helping it deepen its footprint into the mobile-first region.
Following the announcement for the partnership, Daud I. Aditirto, vice president Asia Pacific, Deezer, told The Drum that Deezer’s strategy was highly localised. Deezer has Chinese