Behind Alibaba’s mission to reduce counterfeit goods using big data and technology

Alibaba has released its annual report for counterfeit governance, revealing that in 2016 it seized counterfeit goods worth three billion yen, double the value of goods seized the previous year.
Alibaba says this is because the company has been making significant investments into proactively seeking out breaches in copyright on its ecommerce platforms, rather than relying on reactive complaints.
According to the report, in 2016 the proactive cases were 26 times higher than the number of reactive