Before starting an AI project, brands need a 'shiny object syndrome' diagnosis

Artificial intelligence and machine learning is the promise of using data and technology to build intelligent agents.
This, potentially, can transform companies and organizations into to high-performing ecosystems through logical autonomous decision-making, maximizing the chance of success towards a defined goal or objective. Theoretically, this could all be done by humans as well, but obviously not with the same speed, precision, and processing power that machine computation possesses.
So, the