Before Keith Weed's crackdown, marketers had pledged to ramp up their spend on influencers

Influencer marketing may be in the cross hairs of Unilever CMO Keith Weed, but 62% of his peers have said they'll be growing their influencer marketing budgets in 2018.
That's according to the findings of a March Activate study (spotted by eMarketer) which also found that 61% of influencers enjoyed more sponsored partnership opportunities in 2017 than they had the year before.
It is yet to be seen whether the influential Weed's call for "urgent action" to clean up the influencer marketing ecosys