Beeswax & four partners form new ad tech platform Programmatic Cloud

Beeswax has today (September 27) announced the launch of the Programmatic Cloud, an integrated adtech offering that will see it offer services with a number of other adtech companies in order to provide advertisers with a comprehensive offering.
The full raft of companies that will participate in the Beeswax Programmatic Cloud offering include Metamarkets; RTK.io; Cognitiv, and Sponcell. All five companies, which remain separate entities in their own right, maintain the offering will provide mar