Beefeater Pink Gin hits the market with help from Impero

Beefeater is working with independent agency Impero to launch a brand-new product, Beefeater Pink – a strawberry take on the classic Beefeater London Dry Gin.
Impero has developed an entirely new visual identity for the gin, in addition to a full creative campaign, which spans out-of-home, digital, on-trade and social media. The campaign first launched in Spain, the world’s second largest market for gin, and will roll out to 12 additional markets over the summer.
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