Beautiful disruption: the Insta-brands driving the beauty business

You don’t need me to tell you beauty is big business. My own bathroom cabinet is bulging with magic that keeps me moving but, for the core beauty consumer, mostly female, it’s truly a multi-billion dollar industry with incredible innovation and some smart marketing that drives it ever onwards. Not only that - a less personal indicator is the visibility of the sector in the agenda at the Palais next week at Cannes Lions. 
The global beauty industry is worth more than $250bn accor