Beating the real thing: Coca-Cola on its four point digital transformation plan

Coca-Cola is on a digital transformation journey, making sure it is a brand that is relevant for a generation that doesn’t see a line between “the online world and the offline, the reality and the augmented reality.”
Speaking at the Adobe Symposium in Singapore this week, Mariano Bosaz, vice president of digital transformation, Greater China and Korea at The Coca-Cola Company, played on the brand’s tagline ‘It’s the real thing’ to explain how it was aimi