Be Heard lays down £1.7m to acquire marketing innovation consultancy Freemavens

Digital marketing group Be Heard has outlined its proposed acquisition of a 75% stake in marketing innovation consultancy Freemavens for the sum of around £1.7m.
Freemavens will be the group’s fourth partner, providing it with specialisms in data and analytics which it holds to be the future of marketing and follows hot on the heels of a £10m purchase of content marketing agency Kameleon in December.
Peter Scott, executive chairman of Be Heard said: “The Freemavens team w