Be Heard drops £10m on content marketing agency Kameleon

Be Heard has acquired content marketing agency Kameleon in a deal worth £10m.
Be Heard, which was formed by former Aegis chief executive Peter Scott in 2015, is among a new breed of holding companies that are promising to shake up the sector.It has already acquired media buying agency Agenda21 and digital shop MMT for £11.9m and £5m respectively. Earlier this year, Scott said more acquisitions were on the horizon as it looks to “create an agile, interconnected group that