Be-at.tv on how streaming helps brands like Corona drive ROI on music events

Corona’s Sunset events, which now travel as far as Australia, Italy, Colombia, Japan, Canada, and Dubai, have brought on board Be-at.tv to extend its reach online.
Representing a significant investment for brands, they are now turning to streaming platforms to increase their access to audiences and build awareness outside the event.
Ray Smith, founder and CEO of Be-at.tv, puts this down to the growth of social media but he says the trick is about being very targeted in finding audiences, r