“Be a constant student”: Beyond the Brief, featuring Katrina Busch

Fulfilling her dream of running an agency had been a full circle moment for Roberts Communications president Katrina Busch. Holding the post of the Rochester, NY-based agency since 2014 has Busch in charge of an entire roster of local and national clients, including D3 Communications, M&T Bank, Xerox and Philips.
Not a big deal, when she’s spent the previous decade leading many of the agency’s B2C and B2B services. The agency’s first female president is leading Roberts to t