BBH names Neil Miller as global chief experience officer

BBH has added to its creative team with the appointment of Possible UK chief executive Neil Miller as global chief executive officer, in recognition of the growing importance of brand experience as a revenue driver.
Miller will be tasked with delivering creative effectiveness across the entire customer journey by bringing to bear his own experiences of working with clients including Vodafone, Microsoft and Shell.
The agency said brand experience briefs will constitute more than 20