BBDO San Francisco wraps 2016 with ‘You Can Be Anything’ Barbie campaign; teases 2017 additions

“My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices,” said Ruth Handler, the founder of Barbie.That quote from Handler “was the unlock moment for us,” said Matt Miller, executive creative director, BBDO San Francisco. “That’s what gave Barbie the purpose. … When we put that against how girls really play with the dolls, we realized that w