BBDO NY employees get creative with Snapchat stories

BBDO NY invited a number of its departments to participate in a ‘Snapchat Story’ challenge to find out which story-telling techniques on the app work and which ones fall flat.
The agency said the game was part of its ongoing effort to weave technology into the day-to-day lives of its employees, especially as brands continue to use the app to share content.
Each story had to be tied to a daily theme, such as baked goods or birthdays, giving employees the chance to explore the feature and find